Thursday, June 3rd, 2010

News readers are driven by need for information, not loyalty to a brand

The Pew Research Center released an interesting study last week that offers some sobering — although not surprising — insights for the news business. Researchers examined top news stories in the mainstream press as well as what news got traction on blogs, Twitter and YouTube. A main finding was that what’s hot on social media [...]

Monday, October 5th, 2009

Can newspapers woo women readers through social media?

News organizations, take note:  More women than men are using social media, a new study says. The study, from Information is Beautiful, uses Google Ad Planner numbers to come up with its conclusion that more women than men use many popular social networks. Digg stands out because 64 percent of users are men. Linked-In and [...]