Tuesday, September 8th, 2009
Journalists need to self-brand themselves
Time for short-takes: interesting posts from my travels around the blogosphere.
Branding yourself: No, I’m not talking cattle branding here. I’m talking about branding yourself as a journalist, as in getting your name out there. Journalists today need to market themselves. People need to be able to find your name, your blog, your Linked-In profile as [...]
I'm Gina Chen, a 20-year veteran newspaper journalist who is studying for a communications Ph.D. I want to see journalism survive. I believe news organizations need to embrace new media, change their thinking, improve their content and innovate. Read more about me 
