Save the Media

Tweet News organizations, take note:  More women than men are using social media, a new study says. The study, from Information is Beautiful, uses Google Ad Planner numbers to come up with its conclusion that more women than men use many popular social networks. Digg stands out because 64 percent of users are men. Linked-In [...]

Tweet For decades news organizations have tried to figure out how to capture those illusive female readers. A room full of editors who were by and large likely white and male would metaphorically bang their heads against the wall, trying to conjure what that confounding group that makes an estimated 80 percent of the buying [...]