Thursday, August 13th, 2009
News organizations: Don’t let women readers slip away
For decades news organizations have tried to figure out how to capture those illusive female readers. A room full of editors who were by and large likely white and male would metaphorically bang their heads against the wall, trying to conjure what that confounding group that makes an estimated 80 percent of the buying decisions [...]
I'm Gina Masullo Chen, a 20-year veteran newspaper journalist who is a Ph.D. candidate in mass communications. I want to see journalism survive. I believe news organizations need to embrace new media, change their thinking, improve their content and innovate. Read more about me 
