Thursday, June 3rd, 2010
News readers are driven by need for information, not loyalty to a brand
Tweet The Pew Research Center released an interesting study last week that offers some sobering — although not surprising — insights for the news business. Researchers examined top news stories in the mainstream press as well as what news got traction on blogs, Twitter and YouTube. A main finding was that what’s hot on social [...]
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I'm Gina Masullo Chen, a 20-year veteran newspaper journalist who is a Ph.D. candidate in mass communications. I want to see journalism survive. I believe news organizations need to embrace new media, change their thinking, improve their content and innovate. Read more about me 
