Why journalists should start e-newsletters

One way to really get a sense of what people in your niche are interested in is to create a newsletter for your readers. (Now, I’m not talking about an e-mail subscription to your blog or an RSS feed, although those Continue reading

How journalists can use ‘niche’ social networks

Today’s the last installment in my series on how journalists can use social-networking sites. (If you haven’t been here for the whole series, be sure to read about how to use Facebook, MySpace and Linked In in previous posts.) To Continue reading