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	<title>Save the Media &#187; Colonel Tribune</title>
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		<title>Tips for journalist bloggers</title>
		<link>http://savethemedia.com/2009/04/27/tips-for-journalist-bloggers/</link>
		<comments>http://savethemedia.com/2009/04/27/tips-for-journalist-bloggers/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 00:50:07 +0000</pubDate>
		<dc:creator>bloggingmom67</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Interactive Web]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[beatblogging]]></category>
		<category><![CDATA[Colonel Tribune]]></category>
		<category><![CDATA[Darren Rowse]]></category>
		<category><![CDATA[Gina Chen]]></category>
		<category><![CDATA[Martin Langeveld]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[The Daily Blonde]]></category>

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		<description><![CDATA[Share It&#8217;s time for some short-takes: stuff I find interesting around the blogosphere for journalist bloggers: Blogger tip &#8212; be alert: I&#8217;ve visited this topic before, but it warrants repeating. You can&#8217;t blog in your niche well unless you&#8217;re reading what others are saying and know what&#8217;s going on in the news. One way to [...]]]></description>
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		<div style="clear:both;"></div><p>It&#8217;s time for some short-takes: stuff I find interesting around the blogosphere for journalist bloggers:</p>
<p><strong>Blogger tip &#8212; be alert:</strong> I&#8217;ve <a href="http://savethemedia.com/2009/01/06/how-google-can-work-for-you/" target="_blank">visited this topic before</a>, but it warrants repeating. You can&#8217;t blog in your niche well unless you&#8217;re reading what others are saying and know what&#8217;s going on in the news. One way to do that is to set up alerts through Google. I&#8217;d recommend an alert for your name (you want to eavesdrop on what&#8217;s being said about you) and your niche. Darren Rowse, at ProBlogger, <a href="http://www.problogger.net/archives/2009/04/15/set-up-alerts-to-monitor-what-is-happening-in-your-niche-day-10-31dbbb/" target="_blank">offers some great reasons why you should do this, and he gives a step by step how-to</a>.</p>
<p><strong>Beatblogging:</strong> Great post at <a href="http://beatblogging.org/2009/04/25/bcni-philly-why-beatblog-and-why-news-should-be-social/" target="_blank">BeatBlogging that explains that a journalist with a blog isn&#8217;t necessarily a beatblogger</a>. Beatblogging requires a two-way communication with the reader &#8212; through comments, through e-mail, <a href="http://twitter.com/GinaMChen" target="_blank">Twitter</a>, <a href="http://www.facebook.com/" target="_blank">Facebook</a>, you name it. I love this post because it points out that the interaction has value on its own &#8212; not just as a means to bump up blog hits. Yes, interaction may do that; but the value is in conversing with readers.  The post also gives great list of best practices for beatblogging. (Full disclosure: The post mentions my <a href="http://blog.syracuse.com/family/" target="_blank">Family Life</a> blog as a beatblog.)</p>
<p><strong>Online first</strong>:  Martin Langeveld  blogs at the Nieman Journalism Lab about <a href="http://www.niemanlab.org/2009/04/newspapers-must-grow-their-online-news-market-share-can-they/" target="_blank">how newspapers must change themselves to become online-first</a>.  Among his suggestions:  blow up the organizational structure, connect with readers on social networks they already use (like <a href="http://www.facebook.com/" target="_blank">Facebook</a>);  rethink work flow; outsource the irrelevant. I&#8217;d add one more: Build on existing online applications that work, rather than create your own. That way &#8212; you go to the reader, rather than force the reader to come to you.</p>
<p><strong>Be you:</strong> As I&#8217;ve said many times before, <a href="http://savethemedia.com/2008/12/27/top-10-tips-for-journalists-who-blog/" target="_blank">blogging is a personal medium</a>. It&#8217;s not a news story online, although beatbloggers will report news. Blogs need to have personality &#8212; your personality. So how do you be you online? <a href="http://dailyblonde.blogspot.com/2009/03/my-rule-for-blogging-always-be-yourself.html" target="_blank">The Daily Blonde has some great tips for doing that. Best takeaway: &#8220;People want real.&#8221;</a></p>
<p><strong>Using social media:</strong> <a href="http://mashable.com/2009/04/23/chicago-tribune/" target="_blank">Mashable reports on the Colonel Tribune, the Twitter face of the Chicago Tribune. </a> <a href="http://twitter.com/dan360man" target="_blank">Daniel Honigman</a>, Tribune Interactive&#8217;s  social media strategist, told Mashable the colonel was created last year because the Tribune realizes people were conversing outside its Web site, so the colonel is a way to join the conversation &#8212; be the voice on the Web. I like this idea because it uses social media to join a conversation, not just to drive up Web hits. The <a href="http://twitter.com/coloneltribune" target="_blank">colonel</a> has become so popular he holds regular tweetups (in person gatherings of people who met on <a href="http://twitter.com/GinaMChen" target="_blank">Twitter</a>.) Cool idea.</p>
<div><span class="status-body"><span class="entry-content">&#8211; <a href="http://savethemedia.com/about/" target="_blank">Gina</a> </span></span></div>
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