Sunday, February 22nd, 2009

Why journalists should start e-newsletters

One way to really get a sense of what people in your niche are interested in is to create a newsletter for your readers. (Now, I’m not talking about an e-mail subscription to your blog or an RSS feed, although those are great ideas you should be doing, too.)
This is something more personal, where you dialog [...]

Thursday, February 5th, 2009

How journalists can use ‘niche’ social networks

Today’s the last installment in my series on how journalists can use social-networking sites. (If you haven’t been here for the whole series, be sure to read about how to use Facebook, MySpace and Linked In in previous posts.)
To me, niche social networks provide perhaps the greatest potential for journalists trying to engage their community. [...]

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