Save the Media

Why should journalists and media organizations take note of Pinterest? Simple. Women love it. In case you’ve been under a rock, Pinterest is an online pinboard for expressing yourself by pinning photos of things you like on virtual bulletin boards. It was developed back in 2009.  But in the last few months it has become the latest social media darling. [...]

I have new duty to add to journalists’ jobs: Imagine how readers will use the information news organizations disseminate. In the past, it was enough to gather the information, accurately explain it, and make some sort of sense of the news for readers. Now, journalists need to imagine what is is like to be the [...]

It’s that time of year again. A time to reflect back and look forward. I think it’s also a good time to review what posts from Save the Media captured the most attention — and traffic in the past year. Here are the top posts on Save the Media in 2011, based on pageviews. (Feel [...]

“Great entrepreneurs do not really see the future as much as the create the future they envision.” That’s a quote from MIT professor Michael A. Cusumano from a piece he wrote on the late Steve Jobs, but I think it offers some insight for the future of journalism in 2012. I think we in the [...]

If your Facebook feed is like mine, it has been full of complaints recently over the latest Facebook changes. People don’t like the Twitteresque status-update feed down the right-hand side. They don’t think Facebook should decide what “stories” are likely to be popular. They don’t understand the new friend groups, unless they are also on [...]

Today, I turn my blog over to a friend and former colleague, Amber Smith. Amber and I worked for years together at The Post-Standard in Syracuse, NY. Now, after 25 years in newspaper business, Amber has joined the marketing and communications department as a senior editor at Upstate Medical University in Syracuse. She recently bought [...]

Sure enough, when I talk to a journalist who has just started on Twitter, inevitably the question will come up: What’s the tic tac toe thing all about? Welcome to the hashtag. The hashtag is simply adding a keyword with the pound sign or hash (#), which does look a bit like a tic-tac-toe board, to a [...]

In the early days of this blog, I wrote about how journalists can use Twitter on the job. This is an update. Many of the same suggestions remain important, although I believe that Twitter’s potential benefit for journalists is even greater now than when I wrote that early post. I believe Twitter is useful — quite [...]

So 2010 has come and gone. In case you missed some of the most popular posts on Save the Media during 2010, here is a list of the posts that my readers clicked on the most. Enjoy reading ones you missed or taking a walk down memory lane and re-reading your favorites. You can compare [...]

Steve Yelvington had a great post recently about the seven deadly sins of journalism companies that has been making its way around the Twitterverse. My favorite from his list is sloth: “No, we don’t need to change. We don’t need to reconstruct our sales forces, create smart incentives for digital sales, take the risky path, practice interactive journalism, [...]