Save the Media

Time for short-takes: interesting posts from my travels around the blogosphere. Branding yourself: No, I’m not talking cattle branding here. I’m talking about branding yourself as a journalist, as in getting your name out there. Journalists today need to market themselves. People need to be able to find your name, your blog, your Linked-In profile [...]

So you’re a journalist who has just been laid off — or fear you might be. Your reporting and writing skills are top-notch, but you’re not too sure of yourself when it comes to video, blogging or social media. You know you ought to get some training. But you’re not even sure what you need [...]

For decades news organizations have tried to figure out how to capture those illusive female readers. A room full of editors who were by and large likely white and male would metaphorically bang their heads against the wall, trying to conjure what that confounding group that makes an estimated 80 percent of the buying decisions [...]

Some big news here at the Save the Media blog. Harvard University’s Nieman Journalism Lab has asked me to throw some blog posts their way. I’m quite excited about it. The blog is a compilation of a variety of bloggers — one of whom now will be me — who write about the transformation in journalism, [...]

Just catching up some more on great stuff about the transformation of journalism: GrowthSpur: Mark Potts at Recovering Journalist is floating a new business, called GrowthSpur, aimed at helping local news sites have success. Potts, co-founder of the early but unsuccessful hyperlocal network Backfence, writes on his blog that GrowthSpur will help local sites get multiple revenue sources, [...]

A colleague and friend, Darren Sanefski, has started a new design blog, called Blogging Gestalt Design, and he was asking for some advice on how to get started, what to do on his blog, how to get it noticed. I thought I’d answer him in the form of a blog post because his questions are [...]

Time for some short-takes, thoughtful ideas from across the blogosphere: Media companies of the future: Chris Brogan, a new media marketing consultant, came up with his idea of what the next media company would look like, starting from scratch. I like his ideas, especially: Everything is modular and linkable. Everything is fluid. Meaning, if I want [...]

First,  a personal note. Sorry, I haven’t been blogging for a while. I’ve been quite ill, with a suspected case of swine flu. (I say “suspected” because at least in my community, doctors are only giving the “swine flu” test to hospitalized patients, which, thankfully, I was not.) I am starting to feel better now. I [...]

If I’ve heard it once, I’ve heard it a thousand times: “Well, I don’t get how Twitter can help me because I’m only one person and only have so many followers?” I heard this common lament again this week, and rather than get exasperated, I figured it was time for another explanation of how Twitter [...]

Today, I’m turning my blog over to Jill Hurst-Wahl, a professor of practice in Syracuse University’s School of Information Studies, president of Hurst Associates, Ltd., and a frequent blogger/speaker. She blogs at Digitization 101 and eNetworking101.    I “met” Jill when I interviewed her for a story I wrote about the proliferation of mommy blogs [...]