If I had to sum up my rules of the road for journalists on social media, I’d borrow a phrase from the physician’s Hippocratic Oath: Do no harm.
Social media offers plenty of opportunities for journalists to engage with their readers, find out what potential readers want to know and disseminate their work to a wider audience. But the social benefits of social media can also lead to its pitfalls. It may just take a few seconds to reach thousands of people on Twitter, but if that message is misguided, it could cost a journalist a job.
Read the rest of this post in the Center for International Media Ethics newsletter.