“Great entrepreneurs do not really see the future as much as the create the future they envision.”

That’s a quote from MIT professor Michael A. Cusumano from a piece he wrote on the late Steve Jobs, but I think it offers some insight for the future of journalism in 2012. I think we in the industry need to heed this advice and create a future for journalism — rather than just wait and see what happens.

If I were creating this future, a large component of it would include offering greater customization of news and information for readers.

Read the rest of this post at Harvard University’s Nieman Journalism Lab.