Wednesday, December 21st, 2011...10:22 pm
Prediction for 2012: Greater customization of news and information
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“Great entrepreneurs do not really see the future as much as the create the future they envision.”
That’s a quote from MIT professor Michael A. Cusumano from a piece he wrote on the late Steve Jobs, but I think it offers some insight for the future of journalism in 2012. I think we in the industry need to heed this advice and create a future for journalism — rather than just wait and see what happens.
If I were creating this future, a large component of it would include offering greater customization of news and information for readers.
Read the rest of this post at Harvard University’s Nieman Journalism Lab.
I'm Gina Masullo Chen, a 20-year veteran newspaper journalist who is a Ph.D. candidate in mass communications. I want to see journalism survive. I believe news organizations need to embrace new media, change their thinking, improve their content and innovate. Read more about me 

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