Save the Media

The legacy press or the traditional media or whatever we’re calling newspapers these days has one main challenge for 2010. And it’s not finding a new business model, although, of course, that’s important, too.

But the main challenge has nothing to do with business plans. It has to do with vision. It has to do with being able to imagine a world that does not yet exist.

While the news media’s woes come from lagging ad rates and content that’s scooped up (or stolen, depending on your perspective) by aggregrators, these are all symptoms of the main problem. The true problem for the media is an inability to imagine what media consumption will look like in one, five, 10 years.

Read the rest of the post at Nieman Journalism Lab.