More than a year ago, Brian Stelter had a story in The New York Times about how the social media generation takes it upon themselves to pass on the news they feel is worthwhile. The story contained a seminal quote from an unidentified college student that has become iconic of the new journalism evolving before our eyes. He said: “If the news is that important, it will find me.”
That single line seemed to capture what is changing in journalism. The old model of sender (news organization) to receiver (audience) was eroding. With the interactive Web, people could be senders and receivers. News organizations could also be both. The lines were blurry and crossed. And if you wanted to capture those illusive young readers you needed to get that.
So why am I bringing all this up now, more than 18 months after the pivotal story — a lifetime in the Web world?
Read the rest of the post at the Nieman Journalism Lab.