Twitter tips for tradition-minded journalists

Today, I’m turning over my blog to a guest poster, Amber Hensley, who writes about the online college. Amber freelances for online education Web sites and offers some tips for social media. She welcomes your feedback at 

She’s writing about one of my favorite topics: Twitter and journalists. It’s a topic I’ve written about quite a bit in the past, but I think a reminder is always good. Twitter is fun, and can be useful for journalists — if they let it be.

Here are Amber’s thoughts on the topic:

As journalists are continuing to be pushed to explore new media as a platform for personal branding as well as news sharing, research and professional development, Twitter is also exploding as a citizen-journalist site that transforms the way the public accesses news. Some believe that Twitter undermines the integrity of responsible journalism because it is vulnerable to sensationalism, viral gossiping and knee-jerk reporting from questionable sources. Others view Twitter as a valuable source for making global news stories relevant and giving the public an opportunity to reflect on issues as a community.

Whichever argument you support: Twitter is actually a valuable tool for journalists. It can boost your readership and following, giving you a significant edge over the competition as media outlets suffer losses and make cutbacks. Twitter also connects journalists to the everyday users who experience news stories first-hand, which can help reporters broaden their perspective on a story and make it easier for them to get quotes, feedback and insight. Even if you’re a traditional-minded journalist who resents new media’s transformation of old-school reporting, take a look at these Twitter tips that can help you build your career.

  • Reach out beyond your comfort zone. Don’t just follow your fellow journalists; cultivate a relationship with people from all over the world across different industries who can serve as valuable sources of information and inspiration.
  • Update regularly. Become a resource for others to tune into by updating your feed with first-hand accounts of your reporting, personal analysis of a story and more general news updates.
  • Post a photo. Adding a photo of yourself to your Twitter profile makes it easy for readers to relate to you and feel more loyal to you. Think of it as adding a photo to a personal column in a newspaper or magazine.
  • Retweet and join the conversation. Instead of merely posting your ideas and stories, understand that Twitter is about joining in the conversation and paying it forward. You’ll come across as a nicer person and a more credible, engaged resource.
  • Post a link to your blog or news site. If you’re out of work, use Twitter to network and send followers to links that display your writing skills. If you’ve got a regular job, share your news source’s website for extra credibility.

3 thoughts on “Twitter tips for tradition-minded journalists

  1. Pingback:   Bookmarks for August 25th through September 20th by

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>