Monday, March 16th, 2009...3:13 pm
Journalist bloggers need to become Internet marketers
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When I started blogging, little did I know that I know that I’d need to become an Internet marketer. As a blogger, you need to let people know you’re there. As a journalist, that can seem weird. We’re used to be being behind the scenes — behind the notebook or camera — not out there telling people how great we are.
But if you want your blog to succeed, you need to become at least a bit of a marketer. Your colleagues may think it’s odd; but you need to promote your blog with friends, relatives, through social media, through Twitter, through any way you can think of. I talk about how to do that today in a guest blog on Linkers Blog. I hope you’ll check it out.
I'm Gina Chen, a 20-year veteran newspaper journalist who is studying for a communications Ph.D. I want to see journalism survive. I believe news organizations need to embrace new media, change their thinking, improve their content and innovate. Read more about me 
6 Comments
March 17th, 2009 at 3:02 am
It’s like a movie that needs viewers, or a song that needs to be heard; bloggers are constantly hoping for more readership, unless he/she likes to go private with their blogs. I’m facsinated with what social media can do these days, will constantly on the lookout of its updates. It took me days to find these apps
to enhance my Twitter network. Tough job, but it’s all worth it. Hope it’ll help others as well.
Keep the good posts coming.
March 17th, 2009 at 9:54 pm
[...] Journalist bloggers need to become Internet marketers – This isn’t blasphemy, it’s the truth. If you’re not willing to market yourself, you’ll never become a successful blogger. You have to let people know about your work, get on social media, post on other people’s blogs and link back to yourself. That’s how it’s done: When I started blogging, little did I know that I know that I’d need to become an Internet marketer. As a blogger, you need to let people know you’re there. As a journalist, that can seem weird. We’re used to be being behind the scenes — behind the notebook or camera — not out there telling people how great we are. [...]
March 17th, 2009 at 11:48 pm
Ching-Ya,
Thanks .. I like your analogy to music or a movie.
Very true. If you create a song and no one can hear it, you benefit only yourself. That can be amazing. But how much more amazing if others can share it.
– Gina
April 3rd, 2009 at 1:06 am
Thanks for the post Gina, solid info
April 3rd, 2009 at 12:28 pm
Richard –
Glad you found it beneficial.
– Gina
September 8th, 2009 at 4:13 pm
[...] branding yourself as a journalist, as in getting your name out there. Journalists today need to market themselves. People need to be able to find your name, your blog, your Linked-In profile as they assess whether [...]
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